Programmatic Advertising
Scaled reach through automated inventory buying on a DSP.
Programmatic means buying ad space through real-time bidding rather than negotiating with publishers one by one. Through a DSP you can follow the same audience across thousands of sites and apps and manage bids per impression automatically. Its strengths are brand awareness, broad reach and remarketing. In exchange, transparency problems and ad fraud are real risks, so we keep publisher lists, viewability thresholds and brand safety settings tight, working from a curated allowlist rather than raw open inventory.
What We Offer
- Scaled reach through a DSP
- Publisher allowlist and brand safety
- Viewability thresholds
- Audience-level frequency capping
What's included in Programmatic Advertising?
Allowlist-First Approach
On open inventory you cannot be sure where your ad appears. We start from an approved publisher list and expand it carefully based on performance.
Brand Safety Layer
Category blocking, keyword exclusions and fraud filters are configured so your brand does not appear beside content you would not choose.
Viewability Threshold
Paying for impressions never actually seen is a common leak. A minimum viewability rate is defined and reported.
Frequency Management
We cap how often one person sees your ad; excessive repetition burns budget and wears down brand perception.
Audience Layers
First-party data, site visitors and lookalikes are built as separate layers with separately tracked costs.
Transparent Cost Reporting
Media cost, DSP fees and data costs appear as separate lines, so it is clear how much of total spend actually reached media.
Frequently asked questions
How is programmatic different from the Google Display Network?
The Google Display Network is Google's own inventory. A programmatic DSP reaches multiple exchanges, offering wider inventory and finer control. On smaller budgets the Display Network is usually more practical, and we decide together based on your budget.
Does programmatic make sense on a small budget?
Usually not. DSP fees and minimum spend thresholds make small budgets inefficient. In that case we recommend starting with direct platform advertising.
What is the ad fraud risk?
It is real: bot traffic and unseen impressions consume budget. Allowlists, viewability thresholds and fraud filters reduce the risk, but we will not claim it is eliminated.
Should we expect conversions or awareness?
Primarily reach and awareness. A remarketing layer will also drive conversions, but for direct response search advertising is usually more efficient. We set the objective clearly upfront.
What the brands who choose us say
60+
Completed projects
5.0★
Average client rating
“We've been working together for a long time. I definitely recommend them.”
Eray
Spor Salonu Sahibi
“We hired a website migration service, and they did a thorough job. They were extremely attentive and helped us with many other issues as well. They are a very polite and respectful professional who does their job well.”
Alihan
Dijital Ajans
“An agency that does its job exceptionally well. We worked with them on a complex project, and they were kind enough to patiently accommodate all of our requests. They were very polite and understanding... I wish them all the best. If you have a project that needs to be done in the web world, you can entrust it to them with complete peace of mind.”
Fatma
Diyetisyen
Cities we serve for Programmatic Advertising
We serve businesses across Turkey, remotely and on-site. Explore your region's page.
Services
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