Flooring Systems – Corporate Website and Digital Transformation Project
Design and development of a modern, mobile-friendly, and search engine optimization (SEO)-focused corporate website for Floor Covering Systems, a provider of industrial and decorative flooring solutions.
%100
Mobil & Tablet Uyumluluğu
+65%
Sayfa Yüklenme Hızı Artışı
+40%
Teklif Talebi & Dönüşüm Artışı
95+
Google PageSpeed Performans Skoru
Floor Coating Systems (zeminkaplamasistemleri.com) was launched to revamp the brand’s digital storefront—which provides services in the fields of epoxy, polyurethane, and industrial floor coatings—and to increase engagement with potential customers.
Work Performed as Part of the Project:
• User Experience (UI/UX): A sector-specific, corporate, and modern interface design was developed.
• Product & Service Architecture: Floor coating types, application areas, and technical details were categorized into a simple structure that users can easily explore.
• Quote & Communication-Focused Structure: Conversion rates were maximized through quick quote request forms and WhatsApp integration.
• Speed and Performance Optimization: A mobile-first infrastructure was established that loads quickly and is fully responsive across all screen sizes.
• SEO Compliance: Technical and content-based search engine optimization was implemented to target top rankings for industry-specific keywords.
Challenge
To present the wide variety of products and technical applications in the industry to both individual and corporate customers in a straightforward, professional catalog format free of confusion; and at the same time, to establish a strong foundation for organic visibility in highly competitive industry-related searches.
Solution
A user-friendly category structure and a modern interface were designed. A fast-loading, mobile-first technical infrastructure was implemented; interactive sections where potential customers can request quotes directly and industry-focused technical SEO optimization were integrated.
Result
The brand began representing its corporate identity online with a design that inspires confidence. By optimizing website loading speeds, the time users spent on the site increased, leading to a noticeable rise in quote requests.
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