Yandex Advertising
Search and display campaigns for Russian-speaking markets.
In Russia, Belarus, Kazakhstan and neighbouring markets, Yandex holds a larger search share than Google. For businesses exporting to or serving that region, Yandex Direct means access to a demand pool that simply is not on Google. We build search and the Yandex display network separately, set up measurement with Yandex Metrica, and choose keywords in the local language based on real search behaviour rather than translation. It is not a suitable channel for businesses selling only within Türkiye, and we say so upfront.
What We Offer
- Yandex Direct search campaigns
- Display network placements
- Yandex Metrica measurement setup
- Native-language keyword research
What's included in Yandex Advertising?
Native Keyword Research
Translating a Turkish list does not work. We use Yandex Wordstat data to find the phrases people in the region actually search for.
Search and Network Split
Search and display run as separate campaigns; merging them lets budget drift toward low-intent placements.
Yandex Metrica Setup
Metrica goals and e-commerce data are configured, and its session recording and heatmap features open the door to behaviour analysis.
Regional Breakdown
Campaigns are split by city and region so budget concentrates where you can actually deliver.
Negative Keyword Management
Irrelevant searches are added to negative lists on a regular cycle — the single largest source of wasted spend.
Currency and Budget Tracking
Spend happens in local currency. We isolate exchange-rate effects in reporting so currency swings are not mistaken for performance changes.
Frequently asked questions
Does Yandex make sense for sales inside Türkiye?
Generally no. The overwhelming majority of Turkish search volume is on Google. We recommend Yandex when you sell into Russian-speaking markets or already receive demand from the region.
Do we need Russian content?
Yes — at minimum the landing page and ad copy should be in the target language. Sending Russian-language ads to a Turkish or English page cuts conversion sharply.
How do account setup and payment work?
The account is opened in your name. Payment methods and invoicing vary by region, so we confirm the current process together during setup.
Can it run alongside Google Ads?
Yes, and it usually should. The two platforms reach different demand pools, so Yandex sits beside Google rather than replacing it. You see them reported separately.
What the brands who choose us say
60+
Completed projects
5.0★
Average client rating
“We've been working together for a long time. I definitely recommend them.”
Eray
Spor Salonu Sahibi
“We hired a website migration service, and they did a thorough job. They were extremely attentive and helped us with many other issues as well. They are a very polite and respectful professional who does their job well.”
Alihan
Dijital Ajans
“An agency that does its job exceptionally well. We worked with them on a complex project, and they were kind enough to patiently accommodate all of our requests. They were very polite and understanding... I wish them all the best. If you have a project that needs to be done in the web world, you can entrust it to them with complete peace of mind.”
Fatma
Diyetisyen
Cities we serve for Yandex Advertising
We serve businesses across Turkey, remotely and on-site. Explore your region's page.
Services
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