A/B Testing
Measurement instead of opinion: prove whether a change actually worked.
Not every change to a page is an improvement. A/B testing shows two versions to real traffic at the same time and proves which converts better. Here we sharpen the hypothesis, calculate sample size upfront, and run the test undisturbed until it reaches statistical significance. The most common mistake is declaring a winner from a few days of data — it is why half of all reported results are wrong. We build the process specifically to avoid it.
What We Offer
- Hypothesis and success metric definition
- Sample size calculation
- Statistical significance checks
- Permanent implementation of the winner
What's included in A/B Testing?
Writing the Hypothesis
Every test starts by writing down what will change and why it should work. Trying random variants is not testing, it is generating noise.
Sample Size Calculation
Test duration is calculated upfront from traffic and current conversion rate; we do not run tests of indefinite length.
One-Variable Discipline
Change several things at once and you cannot tell which one worked. Variables are separated and sequenced.
Significance Checks
Results are not interpreted before reaching statistical significance. Most early-peaking variants regress to the mean.
The Value of Losing Tests
A losing test is still information. Results are documented so the same idea is not retried a year later.
Permanent Implementation
The winning variant moves into the code rather than living in the testing tool, so the site does not become dependent on it.
Frequently asked questions
Our traffic is low — can we run A/B tests?
On low traffic a classic A/B test will not reach significance; duration stretches into months. In that case we recommend qualitative methods: heatmaps, session recordings and user interviews.
Does testing harm SEO?
Not when set up correctly. Rather than keeping the same content permanently on two URLs, we use the testing tool's recommended methods and remove the test when it ends.
How many tests do we need?
Do not expect lasting results from a single test. Meaningful gains usually come from a series, and establishing a steady cadence is worth far more than a one-off attempt.
Which page should we start with?
The one with high traffic that sits closest to conversion. The same percentage improvement earns far more at the checkout step than on the homepage.
What the brands who choose us say
60+
Completed projects
5.0★
Average client rating
“We've been working together for a long time. I definitely recommend them.”
Eray
Spor Salonu Sahibi
“We hired a website migration service, and they did a thorough job. They were extremely attentive and helped us with many other issues as well. They are a very polite and respectful professional who does their job well.”
Alihan
Dijital Ajans
“An agency that does its job exceptionally well. We worked with them on a complex project, and they were kind enough to patiently accommodate all of our requests. They were very polite and understanding... I wish them all the best. If you have a project that needs to be done in the web world, you can entrust it to them with complete peace of mind.”
Fatma
Diyetisyen
Cities we serve for A/B Testing
We serve businesses across Turkey, remotely and on-site. Explore your region's page.
Services
What we've written about this
Micro-interactions: The Invisible Power in User ExperienceDiscover the strategic importance of micro-interactions that enhance user experience in digital products. Learn how small touches transform into major conversions.Read the article
Hierarchy in Digital Products: A Guide to Visual Balance and UXGuiding users in the right direction within digital interfaces starts with establishing an effective visual hierarchy. Discover the art of prioritization in design.Read the article
The Strategic Power of Negative Space in Digital InterfacesDiscover how whitespace in interface design is not just a stylistic choice, but a strategic tool that directly impacts user experience.Read the articleReady to Grow in Digital?
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