Attribution Modelling
Measurement that separates out which channel a sale genuinely came from.
Platform dashboards overstate their own contribution: Google and Meta both claim the same sale, and adding them up shows more sales than you actually made. Attribution modelling untangles this. It records the touchpoints along the customer journey in order, calculates models beyond last click, and separates each channel's real contribution. The result is a defensible basis for deciding where to move budget. If your site already classifies traffic sources, we build on top of that.
What We Offer
- Touchpoint chain recording
- Model comparison beyond last click
- Removal of cross-channel double counting
- Budget reallocation recommendations
What's included in Attribution Modelling?
Touchpoint Recording
Every source a visitor passes through before converting is stored in order, because knowing only the last one misleads the decision.
Model Comparison
Last click, first click, linear and time-decay models are compared on the same data, showing how channel rankings shift by model.
Double-Count Cleanup
Platform figures that count the same conversion twice are replaced with a single source of truth, so totals no longer exceed real sales.
Assist Channel Analysis
Channels that entered the journey without closing the sale are reported separately. Most businesses cut their budget by mistake.
UTM Discipline
Inconsistent UTM tagging breaks attribution from the start. A tagging standard is defined and existing campaigns corrected to match.
Decision Output
The report does not end with a table: it states how much budget to move from which channel to which, and the expected effect.
Frequently asked questions
Why can we not trust platform dashboards?
Each platform credits the sale to itself within its own attribution window. Add Google and Meta together and you exceed real sales. That is not a bug but each dashboard's own viewpoint; decisions need one source.
Which model is correct?
There is no single correct model. Last click can be enough for short decision cycles; for long, multi-channel journeys it systematically penalises upper-funnel channels. We choose the model to fit your business.
Do cookie restrictions make this impossible?
They make it harder, not impossible. We work with server-side measurement and first-party data. We do not claim perfect precision — the goal is a decision pointing the right way, not a flawless number.
How much data is needed?
A few hundred conversions per month is healthy for models to diverge meaningfully. Below that, model comparison drowns in noise and we recommend a simpler setup.
What the brands who choose us say
60+
Completed projects
5.0★
Average client rating
“We've been working together for a long time. I definitely recommend them.”
Eray
Spor Salonu Sahibi
“We hired a website migration service, and they did a thorough job. They were extremely attentive and helped us with many other issues as well. They are a very polite and respectful professional who does their job well.”
Alihan
Dijital Ajans
“An agency that does its job exceptionally well. We worked with them on a complex project, and they were kind enough to patiently accommodate all of our requests. They were very polite and understanding... I wish them all the best. If you have a project that needs to be done in the web world, you can entrust it to them with complete peace of mind.”
Fatma
Diyetisyen
Our recent work
E-Ticaret, Giyim & KozmetikDeal Festival - An E-Commerce Platform Focused on Apparel and CosmeticsFırsat FestivaliView project
E-Ticaret, Aydınlatma & AksesuarLED Lighting Accessories - WooCommerce E-Commerce ProjectIşık Led AksesuarView project
Otomotiv, Oto Bakım ve Onarım.Nissan Authorized Service Center - Corporate Web Design and Local SEONissan Özel ServisView projectCities we serve for Attribution Modelling
We serve businesses across Turkey, remotely and on-site. Explore your region's page.
Services
What we've written about this
Cognitive Load Optimization in Digital MarketingDiscover how to influence user decision-making processes in digital marketing and boost conversion rates through effective 'Cognitive Load' management.Read the article
What is the 'Hybrid Loyalty' Strategy in Digital Marketing?A new way to increase brand loyalty in the digital world: Hybrid loyalty strategies. Discover how to make a difference by combining physical and digital experiences.Read the article
The Balance of 'Eager Loading' vs 'Lazy Loading' in Web PerformanceChoosing the right loading strategy is critical when optimizing web performance. Discover how to strike the perfect balance between lazy and eager loading.Read the articleReady to Grow in Digital?
Schedule a free strategy call to take your brand to the next level.