Makro Zemin - Website Project

Makro Zemin — İnşaat / Endüstriyel Zemin Sistemleri

Güven Odaklı B2B Arayüz Tasarımı

Kurumsal İmaj

Artan Nitelikli Fiyat ve Keşif Talebi

Dönüşüm

Core Web Vitals Standartlarına Uyum

Performans

%100 Mobil ve Tablet Optimizasyonu

Kullanıcı Deneyimi

The Digital Reflection of Industry Strength In an industry like flooring
systems—which requires expertise, engineering, and durability—the first things potential customers (especially B2B—corporate clients) look for are “trust” and “experience.” For the Makro Zemin project, we built a solid digital foundation capable of showcasing the brand’s large-scale projects and technical solutions in the most prestigious way possible.

What Did We Do?

Corporate and Prestigious User Interface (UI): We created a modern design language that is dignified, instills confidence, and focuses directly on service quality—all in line with the company’s industrial ethos.
Advanced Project and Service Showcase: We designed detailed, visually-focused service pages so visitors can explore different technical applications—such as epoxy, polyurethane, or concrete flooring—without confusion.
B2B-Focused Communication Infrastructure: We implemented seamless, user-friendly form integrations so corporate clients can quickly request quotes and submit project inquiries.
Performance and SEO Optimization: To enhance the company’s competitive edge in industry-specific searches, we completed local and technical SEO settings and maximized site speed across all devices.

Result: Makro Zemin has evolved far beyond being just a promotional website; it has transformed into a prestigious digital hub that operates 24/7, highlighting the brand’s authority in the industry and opening doors to new business partnerships.

Challenge

The sheer volume of technical details regarding flooring applications could have made it difficult for visitors to find the service they were looking for on the site. Additionally, it was critical to accurately convey the image of a “large and well-established company”—one that would earn the trust of corporate clients (B2B)—on the website.

Solution

We simplified technical terms and the complex service network using a clear menu structure. By focusing on app visuals and showcase projects, we designed a highly optimized interface that conveys the company’s expertise to visitors from the very first second.

Result

Time spent browsing the site and project review rates have increased significantly. Thanks to optimized contact forms, there has been steady growth in qualified corporate lead inquiries received through the website.