LED Lighting Accessories - WooCommerce E-Commerce Project
A high-conversion-rate B2C e-commerce ecosystem and digital marketing integration project we developed for Işıklı LED Aksesuar, a leading player in the LED lighting products sector.
%45 Artış
E-Ticaret Dönüşüm Oranı
4x İyileşme
ROAS (Reklam Getirisi)
%32 Düşüş
Sepeti Terk Etme Oranı
< 1.5 Saniye
Sayfa Yüklenme Hızı
To maximize online sales for the Işıklı LED Accessories brand and enhance brand credibility, we designed a modern end-to-end e-commerce experience. Using a WooCommerce infrastructure built on the WoodMart theme, we delivered a shopping interface that is both visually striking and fast. While optimizing the checkout process for conversions, we also prepared all necessary legal pages and site copy tailored specifically to the brand. To maximize ad performance, we fully implemented Meta Pixel and Conversion API (CAPI) integrations, enabling precise targeting without any data loss.
Challenge
Users abandoning the checkout process after adding items to their cart (cart abandonment), potential customer losses due to slow page load times, and decreased campaign effectiveness caused by the inability to transmit accurate data to advertising platforms (Meta).
Solution
An interface was developed that allows visitors to easily find and filter products, offering a high-quality user experience (UX) and mobile compatibility. The checkout process was streamlined. On the server side, speed optimization was performed using LiteSpeed Cache, and thanks to Meta CAPI integration, ad conversion data was transferred completely without being hindered by browser restrictions.
Result
Thanks to a fast and reliable infrastructure, a significant decrease in cart abandonment rates was observed. As a result of flawless data tracking and optimizations, the ROAS (Return on Ad Spend) of advertising campaigns increased significantly, leading to direct growth in online revenue.
