İlke Zemin - Industrial Floor Coating Systems Web Design and SEO
A corporate website project we developed for İlke Zemin, a company operating in the epoxy, polyurethane, and industrial flooring sectors, aimed at increasing B2B customer leads and brand awareness.
%55 Artış
B2B Teklif / Form Dönüşümü
%120 Büyüme
Organik Ziyaretçi Artışı
< 1.4 Saniye
Sayfa Yüklenme Hızı
%30 Düşüş
Hemen Çıkma Oranı (Bounce Rate)
We effectively conveyed the corporate identity and technical expertise of İlke Zemin—a company specializing in flooring systems—into the digital realm. To effectively communicate the company’s specialized services—such as industrial, decorative, and self-leveling epoxy flooring—to its target audience (factory, shopping mall, and office managers), we designed a WordPress interface with a high-quality user experience (UX). We created a visual layout that highlights the company’s successful floor coating projects. By strategically placing contact forms to allow visitors to request quotes and schedule site visits directly, we streamlined the company’s lead generation process.
Challenge
Corporate clients in the industry (construction companies, etc.) were unable to quickly access technical details and references to completed projects from their mobile devices. Additionally, the old website’s organic performance remained weak for highly competitive search terms such as “epoxy floor coating.”
Solution
The service pages have been completely redesigned to be fully SEO-friendly based on the industry’s keyword targets. High-resolution photos of reference projects were specially optimized to prevent them from slowing down the site. A mobile-first, responsive design was developed so that visitors can instantly click the “Get a Quote” and “Contact via WhatsApp” buttons.
Result
A rapid upward trend in organic search engine visibility and website traffic was achieved. By resolving technical issues and performance bottlenecks, a direct impact on revenue was realized through corporate (B2B) form submissions, lead generation requests, and phone call conversions.
