İkiler Oto – End-to-End Web Design, SEO, and Google Ads Performance Management
We ensured a steady flow of customers for İkiler Oto, a company providing auto repair and maintenance services, through modern website development, local SEO, and high-conversion Google Ads campaign management.
15+
Günlük Doğrudan Telefon Araması
₺400
Optimize Edilmiş Günlük Reklam Bütçesi
100%
Mobil & Arama Odaklı Dönüşüm Altyapısı
For the İkiler Oto (ikileroto.com) project, we built the brand’s digital presence from the ground up, implementing end-to-end web design, search engine optimization (SEO), and performance-driven Google Ads campaigns.
Work Performed as Part of the Project:
• Interface & Web Development: We designed a mobile-first, fast-loading, and user-friendly website focused on direct appointments and inquiries.
• Local & Technical SEO: Detailed service pages, technical SEO, and a local keyword strategy were implemented to increase organic visibility in regional auto service searches.
• Google Ads & Search Network Ads: Budget optimization was achieved using high-intent keywords and negative keyword filtering.
• Conversion and Call Tracking: Direct phone calls and WhatsApp button clicks were tracked as conversions to maximize the performance of ad spend.
Challenge
In the auto repair industry, where click-through costs (CTC) are high and competition is intense, the goal is to generate high-quality phone calls that will lead directly to service, even with a limited advertising budget.
Solution
A web infrastructure was set up to facilitate fast and direct communication. While strengthening the organic foundation through local SEO, precise negative keyword optimization and direct "click-to-call" focused search campaigns were designed for Google Ads.
Result
By maximizing budget efficiency, an average of 15 qualified direct phone calls and service appointment conversions per day were achieved with an optimized daily budget of just 400 TL.
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