Fix Expo - Corporate Web Design
A visually focused, prestigious corporate website project that we developed from scratch for Fix Expo, a company that designs and builds innovative exhibition booths for national and international trade shows.
%40 Artış
B2B Talep/Form Dönüşümü
%65 Artış
Sayfada Kalma Süresi
< 1.2 Saniye
Görsel Yüklenme Hızı
%35 Düşüş
Hemen Çıkma Oranı (Bounce Rate)
We completely redesigned the digital identity of Fix Expo, one of the industry’s leading players in trade show booth design and implementation. To enable the company to showcase its impressive past booth projects to potential clients in the best possible way, we built a modern and dynamic WordPress platform from the ground up, featuring a strong visual hierarchy. We streamlined the user experience (UX) so that the B2B target audience (brands and trade show participants) can seamlessly browse completed projects and easily get in touch with the company. By optimizing page speeds and image sizes, we ensured that even high-resolution project images load instantly.
Challenge
The company’s high-end trade show booth designs are not presented professionally enough online; B2B prospects leave the site prematurely while reviewing portfolio projects due to slow-loading pages; and the company’s corporate quality is not effectively conveyed in the digital space.
Solution
A new corporate architecture was developed that is focused on portfolio presentations and fully mobile-responsive. Site performance was maximized through visual optimizations and the implementation of a robust caching system. To increase B2B conversions, “Get a Quote” and contact buttons (Calls-to-Action) were strategically placed throughout the site.
Result
Fix Expo’s digital vision has achieved a level of prestige on par with the quality of its physical production. Thanks to the fast-loading, impressive project galleries, the time visitors spent on the site increased significantly, and a direct increase in corporate inquiries (B2B leads) from participating brands was observed.
