DoğanServis - E-Commerce Platform for Auto Service Equipment and Hardware
An e-commerce platform we developed for DoğanServis—a trusted name in the supply of auto service equipment and professional hardware solutions—that presents its extensive product range through a seamless user experience.
%85 Kullanım Oranı
Site İçi Arama Başarısı (Filtreleme)
%40 Artış
E-Ticaret Dönüşüm Oranı
%60 Artış
Sayfada Kalma Süresi
< 1.4 Saniye
Sayfa Yüklenme Hızı
By leading the digital transformation process for DoğanServis, a company operating in the automotive service equipment and hardware sector, we transformed its traditional sales model into a robust and modern e-commerce ecosystem. Using an infrastructure built on the WoodMart theme, we integrated advanced search and AJAX filtering features that make it easy to find thousands of technical products. To enable both end consumers (B2C) and corporate businesses (B2B) to place orders quickly, we optimized product pages to highlight technical details and designed a seamless checkout process.
Challenge
The inability to present hardware and equipment products—which have a wide variety of complex technical specifications—in a user-friendly category tree in a digital environment; customers wasting time trying to find the specific replacement parts or equipment they are looking for; and the cumbersome nature of online ordering processes.
Solution
A detailed mega menu was designed, and the category hierarchy was reorganized. A dynamic filtering system was implemented to allow users to search by brand, application, or technical feature in a matter of seconds. A mobile-friendly and fast interface was developed to suit the purchasing habits of both corporate and individual customers.
Result
By using on-site search and filtering tools, the time it takes for visitors to find the auto parts they’re looking for has been minimized. Thanks to simplified navigation and streamlined checkout steps, there has been a steady increase in online order volume and page conversion rates.
